Would you pay $9 million for 2 minutes on the TV?

Unless you've been living under a soundproofed rock for the past month, most people will know that Sunday was the highlight of the American Football calendar - the SuperBowl. Sporting nirvana for football fans, whilst everyone else can enjoy the fried food and movie-production-level adverts which, at $3 million for a 30 second slot, are an event all by themselves. The last 2 years I have had to endure excessive analysis by BBC Sport to fill the time all the ad breaks, so this year I thought I'd highlight some of my personal marketing highlights from "The Big Game".


The Expensive One

The eponymous ad of my title - Fox giving Chrysler a wee discount on their 2 minutes in the spotlight, charging the carmaker a measly $9 million. And that's before they paid for Eminem.


The ad was supposedly for the new Chrysler 200, a car with which the firm is hoping to make a new mark in the luxury sector. But it isn't really about the car, it's about the American automotive industry rising from the ashes. It certainly packed some punch, and the tagline "Imported from Detroit" will certainly have ignited some American patriotism.


The Simple But Effective One


This just really tickled me, but I have a weakness for Anheuser-Busch's advertising.

Such a simple premise but I was howling with laughter. Bud Light's other ad, the self-deprecating product placement ad, is also worth a look:

My Personal Favourite...

I have always been a huge fan of VW's advertising back home, because it is says a lot without really saying anything at all. Plus they are always hilarious. This one is a belter, because it does what all good VW advertising does - no need to go into every last detail about why our cars are awesome, because the brand says it already. It just stick in your memory. Plus, it's absolutely priceless.

The ads were good, but the company was better. I had a great evening of beer, wings, good friends, good football, and my lovely husband :)